Google reviews, online reputation, social proof: practical advice for shops, freelancers and agencies.
A hesitant prospect almost always looks for the opinions of people who have been through the experience before them. Showing your Google reviews at the right moment, directly on your website, helps them decide without l…
We used to ask our neighbours for the name of a good tradesperson; today we read the Google reviews of complete strangers. This word of mouse extends word of mouth and has become a major lever for converting your prospe…
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